Overview
The demand for increased qualities and quantities of visual content is growing daily and this is creating both tensions and synergies between available network capacity and the required video bit rate. Innovation in communications technologies for media content distribution is thus critical to this project. Specifically, 5G and beyond (6G) will drastically transform media distribution and usage. For example, the average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90% of all 5G traffic.
Network operators, content creators and service providers all need to transmit the highest quality video at the lowest bit rate. This can only be achieved through the optimisation of network architectures for visual content and through the exploitation of perceptual redundancy to enable video compression. And it is these areas in which MyWorld’s perceptually optimised delivery and interactivity research is focused.

Angeliki Katsenou
Senior Lecturer in Networked Media - University of Bristol

Dimitra Simeonidou
Professor and Director of Smart Internet Lab - University of Bristol

Chen Feng
PhD - University of Bristol

Aaron Zhang
Lecturer in Visual Communications - University of Bristol

Ho Man Kwan
PhD student - University of Bristol

Ildi Fogel
Project Coordinator, Smart Internet Lab - University of Bristol

Ge Gao
Postdoctoral Research Associate in Visual Communications - University of Bristol

David Bull
MyWorld Programme Director. Professor of Signal Processing - University of Bristol

Jakub Nawala
PDRA - University of Bristol

Anderson Bravalheri
Senior Research Associate Smart Internet Lab - University of Bristol

Xinyi Wang
PhD student Visual Information Laboratory - University of Bristol

Yuxuan Jiang
PhD student - University of Bristol

Zhaozhou Wu
PhD - University of Bristol

Zihao Qi
PhD student, Bristol Vision Institute - University of Bristol