The demand for increased qualities and quantities of visual content is growing daily and this is creating both tensions and synergies between available network capacity and the required video bit rate. Innovation in communications technologies for media content distribution is thus critical to this project. Specifically, 5G and beyond (6G) will drastically transform media distribution and usage. For example, the average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90% of all 5G traffic.    

Network operators, content creators and service providers all need to transmit the highest quality video at the lowest bit rate. This can only be achieved through the optimisation of network architectures for visual content and through the exploitation of perceptual redundancy to enable video compression. And it is these areas in which MyWorld’s perceptually optimised delivery and interactivity research is focused. 

Research Lead: Dimitra Simeonidou

Dimitra Simeonidou is a Full Professor at the University of Bristol, the Co-Director of the University’s Institute of Digital Futures and the Director of Smart Internet Lab. Her research is focusing in the fields of high performance networks, programmable networks, wireless-optical convergence, 5G and smart city infrastructures. She is increasingly working with Social Sciences on topics of digital transformation for the society and businesses. Dimitra has been the Technical Architect and the CTO of the smart city project Bristol Is Open. She is currently leading the Bristol City/Region 5G urban pilots.

She is the author and co-author of over 500 publications, numerous patents and several major contributions to standards.

She has been co-founder of two spin-out companies, the latest being the University of Bristol VC funded spin-out Zeetta Networks, http://www.zeetta.com, delivering SDN solutions for enterprise and emergency networks.
Dimitra is a Royal Society Wolfson scholar

Angeliki portrait

Angeliki Katsenou

Senior Lecturer in Networked Media - University of Bristol

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Dimitra Simeonidou

Professor and Director of Smart Internet Lab - University of Bristol

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Chen Feng

PhD - University of Bristol

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Aaron Zhang

Lecturer in Visual Communications - University of Bristol

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Ho Man Kwan

PhD student - University of Bristol

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Ildi Fogel

Project Coordinator, Smart Internet Lab - University of Bristol

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Ge Gao

Postdoctoral Research Associate in Visual Communications - University of Bristol

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David Bull

MyWorld Programme Director. Professor of Signal Processing - University of Bristol

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Jakub Nawala

PDRA - University of Bristol

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Anderson Bravalheri

Senior Research Associate Smart Internet Lab - University of Bristol

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Xinyi Wang

PhD student Visual Information Laboratory - University of Bristol

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Yuxuan Jiang

PhD student - University of Bristol

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Zhaozhou Wu

PhD - University of Bristol

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Zihao Qi

PhD student, Bristol Vision Institute - University of Bristol