Intelligent content
creation and production

Overview

Broadcasters, filmmakers and streaming organisations are commissioning content with increasingly challenging acquisition specifications that extend realities into new hybrid spaces merging the real and the virtual. They demand content capture of faster, smaller, more colourful, darker and generally more immersive spaces.

MyWorld’s Intelligent Content Creation and Production research is addressing these issues, tackling complex problems in motion and volumetric capture, in the creation of digital humans, and in virtual production.

Together, these innovations are capable of making a step change in performance capture and generalisation to enable creation of the next generation of more engaging visual media.