MyWorld welcomes esteemed Advisory Board members to foster innovation and growth

We are delighted to announce the ten distinguished individuals who join MyWorld on the Advisory Board for the next 18 months. This diverse and accomplished group of people bring a wealth of knowledge and experience from all walks of life, with the shared ambition to foster innovation and inclusive ecosystem growth.  

The board’s collective expertise spans a variety of realms from games and entertainment to health and social care, ensuring we are inclusive of all perspectives to our projects and processes. 

Imwen Eke portrait
I am pleased to have been given the responsibility of chairing the advisory board. I admire what MyWorld represents. I look forward to supporting their pioneering work in developing the future of creative technology innovation. MyWorld is in a unique position to do something tangible and lasting.
Imwen Eke, MyWorld Advisory Board Chair

You can learn more about these individuals below: 

Imwen EkeStudio Founder and Director of New Party Rules Labs 

Imwen Eke is an Experience Designer, Social Games Practitioner, Creative Technician, Educator, Consultant and TEDX Speaker. She tours the sensorium of technology, participation, game mechanics and play to explore new conversations and narratives for culturally curious audiences. Her focus is on Play in Adulthood and co-creation. Imwen creates work through her games studio New Party Rules Labs. She is co-founder of the Livesey Exchange and co-founder of Black Excellence Global Network.

Chris Vitali, International Relations Desk Officer, Ministry of Defence 

A seasoned international business professional with a deep understanding of the West of England’s creative technology sector and experience supporting the economic growth of the region.   

Chris has worked in the charitable, public and private sector including working for Invest Bristol & Bath, where he supported the growth and global recognition of the West of England’s key sectors, including Creative Tech. Currently, he works for the Ministry of Defence, in their International Relations division.   


Matt Rogers, Head of Development, Babbasa 

An experienced Chartered Marketer, with a passion for inclusion and economic empowerment.  Currently Head of Development for Babbasa, Matt oversees corporate partnerships, supporting organisations to become more diverse and inclusive.  

He previously led the communications team at ACH. His work there focused on changing perceptions of refugees and the skills they bring to their local communities.  Matt has been a Trustee for Citizens Advice Bristol and a Non-Executive Director for Brighter Places.


Grace Quantock, Psychotherapeutic Counsellor, Researcher, Writer and Non-Executive Director across Health and Social Care 

A cross-disciplinary academic and activist researcher in psychotherapy and counselling, emerging digital technologies and inclusion. Grace is a guest lecturer at the University of South Wales and has research experience in psychotherapy and emerging technologies. She is also a resident of the Pervasive Media Studio, Watershed, Bristol and a board member across the NHS, social care and patient advocacy. 


Eirini Lampiri, Freelancer Art Director and Researcher 

A Production Designer, Art Director and Maker with an interdisciplinary skill set spanning visual storytelling, interactive extended realities (XR) experiences and filmmaking among others. She aims to conduct practice-based research producing thought-provoking multidisciplinary projects to stimulate awareness of the effects of tech advances on people, community and the environment. Her recent work includes “Is This My Body?” (2022), an XR immersive theatre experience that explores embodiment and body ownership in the virtual space.

William Saunders, Chief Creative Officer, StoryFutures 

A Professor of Creative Industries at Royal Holloway University and Chief Creative Officer at StoryFutures, where he links large creative businesses with a network of SME’s and academic research to pioneer new forms of immersive experience. He has over 30 years of experience working across the UK’s creative industries and is passionate about storytelling across all platforms including what web 3.0 will make possible. 

Darko Masnec, Assistant Professor (Lecturer) at the Academy of Fine Arts in Zagreb, Animation and New Media Department

Darko currently works as an Assistant Professor at the Academy of Fine Arts in Zagreb. His work includes animated films and video games that combine hand-drawn details and classical gags with abstract, modernistic aesthetics. In addition to his work as an artist, he has also contributed to the academic community through publishing in journals and presentations. He also regularly cooperates with film festivals. Darko is committed to sharing and expanding his insights to enhance our collective potential. 


Patricia Lalla, Founder and Owner of Wolfskill Ltd 

An immersive storyteller who works at the sweet spot intersecting creativity, immersive technology, diversity, equality & inclusion and audience. As a creative practitioner for StoryFutures in 2022, Patricia worked with stakeholders to successfully create an augmented reality StoryTrail. Patricia is developing immersive projects through her SME Wolfskill, including her augmented reality (AR) experience about minority people with tech partner Sugar Creative. 


Dan Tucker, Freelance Immersive Curator & Executive Producer

An award-winning Digital Producer and Curator with over 25 years of experience of working with broadcasters, digital agencies, startups and international artists. Passionate about interaction and story, Dan works in the intersection between multiple screen industries, from television documentaries to VR.  

His experience spans the production of TV projects like Charlie Brooker’s ‘How Videogames changed the World’ to digital projects like the interactive drama ‘Our World War’ and the VR documentary ‘Easter Rising: Voice of a Rebel’ for the BBC.  As curator of ‘Alternate Realities’ for Sheffield International Documentary Festival, Dan created a global touring exhibition of digital art and documentary showcasing groundbreaking immersive and interactive works from the Guardian, Greenpeace, BBC and National Film Board of Canada. 

More recently Dan has been a Commissioning Exec for BBC Arts and Arts Council England’s New Creatives, Head of Partnerships for Mediale and a VR Researcher for the BFI.  


Abi Bowman, Chief Collaboration Officer, Disguise

Responsible for Disguise’s Creative Services Division, Abi provides governance over their internal projects, overseeing Customer Success and securing external funding for Disguise’s innovations. Abi was instrumental in setting up Disguise Metaverse Labs, which are a global network of creative and technical experts whose mission is to empower brands, creatives and technologists to deliver experiences in the metaverse. Having worked in creative tech innovation for over 20 years, Abi has extensive experience in successfully managing large collaborative projects and has received the highest grade of ‘Excellent’ for Management and Technology from the EC.