MyWorld Audience Insight Research

Shape every moment from script to screen

Moment by moment neuroscience insights that validate and refine creative concepts – optimising emotional engagement and attention.

By using the very latest in biometrics technology, triagulation data and audience curation you can make sure that the work you create has the impact you want both creatively and commercially.

Over 100 films have made a loss of $100m or more…

Don’t be one of them.

Make better decisons, faster.

Remove:

Uncertainity
Subjective methods
Reactive data
And the expensive failures they result in

Replace them with:

Biometric & neuroscientific methods
Objective insights
Early-stage integration
And better decsions, faster

The landscape is more competitve than ever, use data-driven decsion making to make sure your content gets developed and gets viewed.

Contact: katie.martin@bristol.ac.uk to start.

Audience Understanding in St Georges Bristol

Research Lead: Danaë Stanton Fraser

Danaë Stanton Fraser is a Professor in Human Computer Interaction and leads the CREATE Lab.

Danaë’s research focuses on the design and evaluation of mobile and ubiquitous technologies for interactivity and learning. Her research interests are in tangible and ubiquitous interfaces for education and transfer of spatial skills from virtual to real spaces in research areas such as technology-enhanced learning, human-computer interaction, ubiquitous computing and spatial cognition. Danaë’s work is underpinned by a process of co-design with end users and industrial partners in the development and evaluation of technologies.

She is currently an investigator on the EPSRC Renew project, EPSRC Virtual Realities and an AHRC Creative Cluster and has published in high-impact international journals and conferences including ACM CHI, DIS, CSCL and Ubicomp as well as in JEP Applied, Behavioural Brain Research, Ergonomics, Computers in Human Behavior and Memory and Cognition.

Research Lead: Iain Gilchrist

Iain is a University Professor with over 25 years experience in UK higher education. His research is focused on how humans gather information about their visual environment.

“Vision provides information so that we can interact with the world but that information is often not immediately available. As a result we have to sample the world to find the goal relevant information. This sampling involves a range of motor systems including eye, arm, head, and whole body movements and is a decision making process. One major focus of our work has been to understand how and why we move our eyes to sample the world, another is the mechanisms that support human foraging.”

Katie Martin: Audience Insights Market Lead

Katie specialises in collaborating with industry partners, developing strategic alliances that shape the creative technology landscape in the vibrant West of England (Bristol & Bath).

Katie is currently leading a market exploration project aimed at bringing our cutting-edge Audience Understanding research from our Smart Cinema Lab to a global audience.