"We're excited to explore the use of generative AI as a copilot for innovative creators working with immersive audio formats and digital experiences. We believe the transformative power of generative AI lies in augmenting and extending human creativity, not replacing it. There is almost a century's worth of stories and voices stored in the BBC Archives and our project will focus on helping indie producers explore those depths and to reach new audiences."
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Organisation details
Fictioneers was born in Bristol as an R&D project within the AKQA Leap studio and partnered with Aardman Studios for The Big Fix Up. Now we’re building out a cloud-based platform for creating, collaborating and operating personalised digital experiences that blend the real and virtual world.
Project details
Project Echo is a Fictioneers R&D experiment into how we might extend the capabilities of independent producers and creators to build new audio and transmedia experiences from existing archival materials. Fictioneers believes the power of generative AI in creative workflows is best used to expand human creativity, not replace it.