Founded in 2020 by Force of Habit, IMPRESS is an innovative video game marketing, community and publishing software toolkit (SaaS) focused on the SME/indie sector. IMPRESS platform includes media monitoring & reporting tools, digital marketing infrastructure, and audience & community growth analytics. Discover, monitor, analyse, report – everything needed to launch a game product and grow a successful games business. Find more via their website.
Working with NVIDIA, IMPRESS Launchpad is a machine learning-assisted gaming influencer discovery and outreach tool, empowering SME (“indie”) game development studios to reach larger audiences. It is a video game marketing technology which will help studios gain insights into content-creators, influencers and market data, and will offer further frictionless workflows to assist in reaching niche/segmented gaming audiences.