"We are incredibly excited to be a part of the Digital Catapult and MyWorld accelerator. As a tools provider to the video games industry, the programme will offer us the mentorship and expertise to navigate our growth, the funding to develop our product roadmap and compete with incumbents on technology innovation, and the unique opportunity to collaborate and deliver meaningful impact to games businesses in the region. We are thrilled to be involved and to take the next steps on our journey."
Force of Habit

Organisation details 

Founded in 2020 by Force of Habit, IMPRESS is an innovative video game marketing, community and publishing software toolkit (SaaS) focused on the SME/indie sector. IMPRESS platform includes media monitoring & reporting tools, digital marketing infrastructure, and audience & community growth analytics. Discover, monitor, analyse, report – everything needed to launch a game product and grow a successful games business. Find more via their website.

Project details

Working with NVIDIA, IMPRESS Launchpad is a machine learning-assisted gaming influencer discovery and outreach tool, empowering SME (“indie”) game development studios to reach larger audiences. It is a video game marketing technology which will help studios gain insights into content-creators, influencers and market data, and will offer further frictionless workflows to assist in reaching niche/segmented gaming audiences.

founder headshot