The Sheds will be home to a 150m2 Smart Cinema seating 35 people. The Cinema will be fully equipped with a high-resolution laser projector and Dolby Atmos surround sound.
The Smart Cinema will enable the review and evaluation of content in a controlled environment, recording biometric responses to provide unparalleled data on audience engagement with and reaction to innovative content.
These new insights will underpin future commissioning, and directorial and production approaches to new content creation using emerging creative technologies. Funded by MyWorld.
