Numerous reports have highlighted that significant proportions of the creative industry sector are facing a skills shortage, with not enough graduates with the right skills, and that this skills gap is a huge barrier to the sector’s future growth.
MyWorld’s skills and training are using academic and industry knowledge to create a talent pool ahead of the market. Instilling the knowledge to understand and embrace technical advances, and to lead innovation, equipping people with the confidence to turn creative ideas into scalable and sustainable businesses. A carefully curated mix of academic courses, provided by MyWorld’s university partners, and short courses focused on specific industry skills, will not only seek to create a workforce ready to advance the sector but one which is more diverse and inclusive.
People involved

Adrienne Noonan
Associate Head of Department, Art and Design - UWE

Danaë Stanton Fraser
Professor of Human Computer Interaction - University of Bath

Drew MacQuarrie
Lecturer, Department of Computer Sciences - University of Bristol

Jo Gildersleve
Project Manager - University of Bristol

Kate Pullinger
Professor of Creative Writing and Digital Media- Bath Spa University

Kirsten Cater
Professor, Department of Computer Science - University of Bristol

Mandy Rose
Professor, Documentary and Digital Cultures - UWE

Marina De Vos
Director of Training at ART-AI - University of Bath

Naomi Smyth
Creative Technologist - Bath Spa University

Neill Campbell
Professor, Department of Computer Science - University of Bath

Rachel Pownall
Innovation Manager for MyWorld - Bath Spa University

Ruth Farrar
Reader in Creative Media & Enterprise - Bath Spa University