Numerous reports have highlighted that significant proportions of the creative industry sector are facing a skills shortage, with not enough graduates with the right skills, and that this skills gap is a huge barrier to the sector’s future growth. 

MyWorld’s skills and training are using academic and industry knowledge to create a talent pool ahead of the market. Instilling the knowledge to understand and embrace technical advances, and to lead innovation, equipping people with the confidence to turn creative ideas into scalable and sustainable businesses. A carefully curated mix of academic courses, provided by MyWorld’s university partners,  and short courses focused on specific industry skills, will not only seek to create a workforce ready to advance the sector but one which is more diverse and inclusive.  

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People involved

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Adrienne Noonan

Associate Head of Department, Art and Design - UWE

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Danaë Stanton Fraser

Professor of Human Computer Interaction - University of Bath

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Drew MacQuarrie

Lecturer, Department of Computer Sciences - University of Bristol

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Jo Gildersleve

Project Manager - University of Bristol

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Kate Pullinger

Professor of Creative Writing and Digital Media- Bath Spa University

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Kirsten Cater

Professor, Department of Computer Science - University of Bristol

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Mandy Rose

Professor, Documentary and Digital Cultures - UWE

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Marina De Vos

Director of Training at ART-AI - University of Bath

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Naomi Smyth

Creative Technologist - Bath Spa University

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Neill Campbell

Professor, Department of Computer Science - University of Bath

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Rachel Pownall

Innovation Manager for MyWorld - Bath Spa University

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Ruth Farrar

Reader in Creative Media & Enterprise - Bath Spa University