Experimental Productions is the storytelling heart of MyWorld. Bringing together big stories and storytellers to test technologies developed by other areas of MyWorld to create new ways of delivering and telling stories.
MyWorld’s collaborative values underpin this focus area, connecting the research from Intelligent Content Creation and Production, Perceptually Optimised Delivery and Interactivity and Audience Understanding with world-class productions, producing a fantastic showcase for the place where art and science meet.
Bringing together the research strengths of Bath Spa University and University of the West of England with the story craft of Aardman Animations, Lux Aeterna and Bristol Old Vic, MyWorld’s Experimental Productions provides an interface between the challenges facing the creative industries and MyWorld’s research and development (R&D). This focus area is forging lasting partnerships to enable research and development to keep addressing key challenges of the creative industries whilst delivering fantastic productions for audiences to immerse themselves in.
Production Lead: Mandy Rose
Mandy Rose is an Associate Professor, Director of UWE Bristol’s Digital Cultures Research Centre and Co-Director of i-Docs. Her research looks at the intersection between documentary and networked culture. She is Co-Investigator of the interdisciplinary EPSRC research project – Virtual Realities: Immersive Documentary Encounters.
A filmmaker and interactive producer who started out in independent film in London in the 1980s; she was co-founder of the feminist film distribution group Cinema of Women (COW Films), and a member of Four Corners Films before directing her first documentary – Hilda at Darjeeling (Channel 4 1989) – about British women in the Raj. During twenty years at the BBC Mandy led innovative participatory projects including the “mass observation” camcorder project – Video Nation (94-2000), the pioneering digital storytelling project – Capture Wales / Cipolwg ar Gymru (2001-2007), and the Webby nominated multiplatform exploration of language, accent and dialect across the UK – Voices (2004).
Production Lead: Kate Pullinger
At Bath Spa University, Kate is the Director of the university-wide strategy research centre, the Centre for Cultural and Creative Industries (CCCI). She is also Co-Director on the South West Creative Technology Network, a three year, £6.5m project (2018-2021) funded by Research England; she is also co-investigator on the Bristol + Bath Creative Research and Development Partnership, a four and a half year, £9m AHRC-funded creative industries cluster project (2018-2023). Within the cluster, Kate leads on the current pathfinder, Amplified Publishing, a year-long R+D about the future of publishing across games, books, online, VR/AR, and audio.
Kate is also a novelist, the academic lead on Bath Spa’s first step into the enterprise and innovation space, The Studio at Palace Yard Mews and was previously the co-investigator on the two-year AHRC- funded research project, Ambient Literature, a collaboration with UWE, the University of Birmingham, and the Pervasive Media Studio in Bristol (2016-18).
Production Lead: Daniel Efergan
Daniel Efergan is the Executive Creative Director of Interactive at Aardman Animations. What this actually means is he gets to spend lots of time doing fun things like making games, forming playful communities, and messing around in the murky bits between storytelling and interactivity.
He has been instrumental in the conception and delivery of BAFTA winning interactive projects such as the Tate Movie Project and World of Invention, and lead or supported many others, including the (twice) BAFTA nominated debut console game, 11-11 Memories Retold.
Previously he kept himself entertained as MD of Subsub Skills and Production, technical lead on Light Up Bristol, a part time lecturer and founding and running the Submerge New Media Festival, which gave him a warm and fuzzy feeling by bringing together creative people and seeing what happened.
Production Lead: Rob Hifle
Rob started his career in television at the BBC. In the mid nineties he formed the design and direction agency, Burrell Durrant Hifle (BDH) which would later re-brand and transition into the fully fledged VFX company, Lux Aeterna.
Now twenty years on Rob has amassed a huge catalogue of direction work that extends across TV broadcast, music visuals, film, commercials and events. He has written & directed several self-initiated shorts as well as commissioned films for Sundance Channel and Channel 4 in the UK to name a few. Rob has been instrumental across the media industry picking up numerous awards including BAFTA, D&AD, EMMY, PROMAX and Royal Television Society.
Production Lead: Nancy Medina
Nancy is the Artistic Director at Bristol Old Vic and Joint Artistic Director of the Bristol School of Acting, her recent credits include Moreno (Theatre503), Trouble in Mind (National Theatre), Two Trains Running (Royal & Derngate/ETT), Strange Fruit (Bush Theatre), (Kiln Theatre/Fuel/Birmingham Rep), and Yellowman (Young Vic). Her production of the world première of The Darkest Part of the Night by Zodwa Nyoni opened at Kiln Theatre on 14 July 2023.
Nancy is the recipient of the following awards:
2020/2021 Peter Hall Bursary (National Theatre),
2018 RTST Sir Peter Hall Director Award (Royal & Derngate/English Touring Theatre),
2017 Genesis Future Director Award (Young Vic),
2014 Emerging Director’s Prize (Tobacco Factory Theatres).
PDRA - Bath Spa University
Executive Director - Bristol Old Vic
Creative Director, Innovation - Aardman Animations
Digital Producer - Bristol Old Vic
Head of Digital Publishing - Bristol Old Vic
PhD - Bath Spa University
Immersive Media Designer - Lux Aeterna
Professor of Creative Writing and Digital Media- Bath Spa University
Head of Interactive Production - Aardman Animations
Professor, Documentary and Digital Cultures - UWE
Artistic Director - Bristol Old Vic
Innovation Manager for MyWorld - Bath Spa University
CEO & Creative Director - Lux Aeterna
Reader in Creative Media & Enterprise - Bath Spa University
Creative R&D Producer - MyWorld
Research Fellow - UWE