Experimental Productions is the storytelling heart of MyWorld. Bringing together big stories and storytellers to test technologies developed by other areas of MyWorld to create new ways of delivering and telling stories.

MyWorld’s collaborative values underpin this focus area, connecting the research from Intelligent Content Creation and Production, Perceptually Optimised Delivery and Interactivity and Audience Understanding with world-class productions, producing a fantastic showcase for the place where art and science meet.  

Bringing together the research strengths of Bath Spa University and University of the West of England with the story craft of Aardman Animations, Lux Aeterna and Bristol Old Vic, MyWorld’s Experimental Productions provides an interface between the challenges facing the creative industries and MyWorld’s research and development (R&D). This focus area is forging lasting partnerships to enable research and development to keep addressing key challenges of the creative industries whilst delivering fantastic productions for audiences to immerse themselves in.  

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Production Lead: Mandy Rose

Mandy Rose is Professor of Documentary & Digital Cultures at UWE Bristol. Her research investigates the forms, aesthetics, ethics and politics of participatory, interactive and immersive documentary. Mandy is Co-Investigator on the UKRI Strength in Places MyWorld programme. From 2017-2020 she was Co-Investigator on the EPSRC Virtual Realities: Immersive Documentary Encounters project. She is Co-Convenor of i-Docs. Mandy is on the Executive Board of Bristol’s Pervasive Media Studio. She is a Member-Director of The Bristol Cable.

Mandy spent the first twenty years of her working life in TV and film production – as a sound recordist, producer, director in documentary and factual television. During twenty years at the BBC she oversaw award-winning interactive and participatory media initiatives including BBC 2’s ground-breaking Video Nation project (Prix Iris, CRE Race in the Media Award) and the Capture Wales/Cipolwg ar Gymru (BAFTA Cymru) digital storytelling project.

Mandy is co-editor of i-docs: the evolving practices of interactive documentary – Wallflower Press 2017. Her recent writing appears in Studies in Documentary Film, World Records and Convergence.

Mandy Rose

Production Lead: Kate Pullinger

 

At Bath Spa University, Kate is the Director of the university-wide strategy research centre, the Centre for Cultural and Creative Industries (CCCI). She is also Co-Director on the South West Creative Technology Network, a three year, £6.5m project (2018-2021) funded by Research England; she is also co-investigator on the Bristol + Bath Creative Research and Development Partnership, a four and a half year, £9m AHRC-funded creative industries cluster project (2018-2023). Within the cluster, Kate leads on the current pathfinder, Amplified Publishing, a year-long R+D about the future of publishing across games, books, online, VR/AR, and audio.

Kate is also a novelist, the academic lead on Bath Spa’s first step into the enterprise and innovation space, The Studio at Palace Yard Mews and was previously the co-investigator on the two-year AHRC- funded research project, Ambient Literature, a collaboration with UWE, the University of Birmingham, and the Pervasive Media Studio in Bristol (2016-18).

Kate Pullinger

Production Lead: Daniel Efergan

 

Daniel Efergan is the Executive Creative Director of Interactive at Aardman Animations. What this actually means is he gets to spend lots of time doing fun things like making games, forming playful communities, and messing around in the murky bits between storytelling and interactivity.

He has been instrumental in the conception and delivery of BAFTA winning interactive projects such as the Tate Movie Project and World of Invention, and lead or supported many others, including the (twice) BAFTA nominated debut console game, 11-11 Memories Retold.

Previously he kept himself entertained as MD of Subsub Skills and Production, technical lead on Light Up Bristol, a part time lecturer and founding and running the Submerge New Media Festival, which gave him a warm and fuzzy feeling by bringing together creative people and seeing what happened.

Dan Efergan

Production Lead: Nancy Medina

Nancy is the Artistic Director at Bristol Old Vic and Joint Artistic Director of the Bristol School of Acting,  her recent credits include Moreno (Theatre503), Trouble in Mind (National Theatre), Two Trains Running (Royal & Derngate/ETT), Strange Fruit (Bush Theatre), (Kiln Theatre/Fuel/Birmingham Rep), and Yellowman (Young Vic). Her production of the world première of The Darkest Part of the Night by Zodwa Nyoni opened at Kiln Theatre on 14 July 2023.

Nancy is the recipient of the following awards:

2020/2021 Peter Hall Bursary (National Theatre),
2018 RTST Sir Peter Hall Director Award (Royal & Derngate/English Touring Theatre),
2017 Genesis Future Director Award (Young Vic),
2014 Emerging Director’s Prize (Tobacco Factory Theatres).

Production Lead: Rob Hifle

 

Rob started his career in television at the BBC. In the mid nineties he formed the design and direction agency, Burrell Durrant Hifle (BDH) which would later re-brand and transition into the fully fledged VFX company, Lux Aeterna.

Now twenty years on Rob has amassed a huge catalogue of direction work that extends across TV broadcast, music visuals, film, commercials and events. He has written & directed several self-initiated shorts as well as commissioned films for Sundance Channel and Channel 4 in the UK to name a few. Rob has been instrumental across the media industry picking up numerous awards including BAFTA, D&AD, EMMY, PROMAX and Royal Television Society.

Rob Hifle

People involved

Amy portrait

Amy Spencer

PDRA - Bath Spa University

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Charlotte Geeves

Executive Director - Bristol Old Vic

Dan Efergan

Dan Efergan

Creative Director, Innovation - Aardman Animations

Anonymous AI headshot

Giles Chiplin

Head of Digital Publishing - Bristol Old Vic

Isabel Potter

Isabel Potter

PhD - Bath Spa University

James Pollock

Immersive Media Designer - Lux Aeterna

Kate Pullinger

Kate Pullinger

Professor of Creative Writing and Digital Media - Bath Spa University

Anonymous AI headshot

Lorna Probert

Head of Interactive Production - Aardman Animations

Mandy Rose

Mandy Rose

Professor, Documentary and Digital Cultures - UWE

Nancy Medina

Artistic Director - Bristol Old Vic

Rachel Pownall

Rachel Pownall

Innovation Manager for MyWorld - Bath Spa University

Rob Hifle

Rob Hifle

CEO & Creative Director - Lux Aeterna

Anonymous AI headshot

Ruth Farrar

Reader in Creative Media & Enterprise - Bath Spa University

Tim Powell

Tim Powell

Creative R&D Producer - MyWorld

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Tom Livingstone

Research Fellow - UWE

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Zach Parsons

Digital Producing Administrator- Bristol Old Vic

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