Experimental Productions is the storytelling heart of MyWorld. Bringing together big stories and storytellers to test technologies developed by other areas of MyWorld to create new ways of delivering and telling stories.
MyWorld’s collaborative values underpin this focus area, connecting the research from Intelligent Content Creation and Production, Perceptually Optimised Delivery and Interactivity and Audience Understanding with world-class productions, producing a fantastic showcase for the place where art and science meet.
Bringing together the research strengths of Bath Spa University and University of the West of England with the story craft of Aardman Animations, Lux Aeterna and Bristol Old Vic, MyWorld’s Experimental Productions provides an interface between the challenges facing the creative industries and MyWorld’s research and development (R&D). This focus area is forging lasting partnerships to enable research and development to keep addressing key challenges of the creative industries whilst delivering fantastic productions for audiences to immerse themselves in.
People involved
Amy Spencer
PDRA - Bath Spa University
Charlotte Geeves
Executive Director - Bristol Old Vic
Dan Efergan
Creative Director, Innovation - Aardman Animations
Eleanor Field
Digital Producer - Bristol Old Vic
Giles Chiplin
Head of Digital Publishing - Bristol Old Vic
Isabel Potter
PhD - Bath Spa University
James Pollock
Immersive Media Designer - Lux Aeterna
Kate Pullinger
Professor of Creative Writing and Digital Media- Bath Spa University
Lorna Probert
Head of Interactive Production - Aardman Animations
Mandy Rose
Professor, Documentary and Digital Cultures - UWE
Nancy Medina
Artistic Director - Bristol Old Vic
Rachel Pownall
Innovation Manager for MyWorld - Bath Spa University
Rob Hifle
CEO & Creative Director - Lux Aeterna
Ruth Farrar
Reader in Creative Media & Enterprise - Bath Spa University
Tim Powell
Creative R&D Producer - MyWorld
Tom Livingstone
Research Fellow - UWE
