Experimental Productions is the storytelling heart of MyWorld. Bringing together big stories and storytellers to test technologies developed by other areas of MyWorld to create new ways of delivering and telling stories.
MyWorld’s collaborative values underpin this focus area, connecting the research from Intelligent Content Creation and Production, Perceptually Optimised Delivery and Interactivity and Audience Understanding with world-class productions, producing a fantastic showcase for the place where art and science meet.
Bringing together the research strengths of Bath Spa University and University of the West of England with the story craft of Aardman Animations, Lux Aeterna and Bristol Old Vic, MyWorld’s Experimental Productions provides an interface between the challenges facing the creative industries and MyWorld’s research and development (R&D). This focus area is forging lasting partnerships to enable research and development to keep addressing key challenges of the creative industries whilst delivering fantastic productions for audiences to immerse themselves in.
People involved

Amy Spencer
PDRA - Bath Spa University

Charlotte Geeves
Executive Director - Bristol Old Vic

Dan Efergan
Creative Director, Innovation - Aardman Animations

Eleanor Field
Digital Producer - Bristol Old Vic

Giles Chiplin
Head of Digital Publishing - Bristol Old Vic

Isabel Potter
PhD - Bath Spa University

James Pollock
Immersive Media Designer - Lux Aeterna

Kate Pullinger
Professor of Creative Writing and Digital Media- Bath Spa University

Lorna Probert
Head of Interactive Production - Aardman Animations

Mandy Rose
Professor, Documentary and Digital Cultures - UWE

Nancy Medina
Artistic Director - Bristol Old Vic

Rachel Pownall
Innovation Manager for MyWorld - Bath Spa University

Rob Hifle
CEO & Creative Director - Lux Aeterna

Ruth Farrar
Reader in Creative Media & Enterprise - Bath Spa University

Tim Powell
Creative R&D Producer - MyWorld

Tom Livingstone
Research Fellow - UWE