Experimental Productions is the storytelling heart of MyWorld. Bringing together big stories and storytellers to test technologies developed by other areas of MyWorld to create new ways of delivering and telling stories.

MyWorld’s collaborative values underpin this focus area, connecting the research from Intelligent Content Creation and Production, Perceptually Optimised Delivery and Interactivity and Audience Understanding with world-class productions, producing a fantastic showcase for the place where art and science meet.  

Bringing together the research strengths of Bath Spa University and University of the West of England with the story craft of Aardman Animations, Lux Aeterna and Bristol Old Vic, MyWorld’s Experimental Productions provides an interface between the challenges facing the creative industries and MyWorld’s research and development (R&D). This focus area is forging lasting partnerships to enable research and development to keep addressing key challenges of the creative industries whilst delivering fantastic productions for audiences to immerse themselves in.  

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People involved

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Amy Spencer

PDRA - Bath Spa University

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Charlotte Geeves

Executive Director - Bristol Old Vic

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Dan Efergan

Creative Director, Innovation - Aardman Animations

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Eleanor Field

Digital Producer - Bristol Old Vic

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Giles Chiplin

Head of Digital Publishing - Bristol Old Vic

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Isabel Potter

PhD - Bath Spa University

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James Pollock

Immersive Media Designer - Lux Aeterna

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Kate Pullinger

Professor of Creative Writing and Digital Media- Bath Spa University

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Lorna Probert

Head of Interactive Production - Aardman Animations

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Mandy Rose

Professor, Documentary and Digital Cultures - UWE

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Nancy Medina

Artistic Director - Bristol Old Vic

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Rachel Pownall

Innovation Manager for MyWorld - Bath Spa University

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Rob Hifle

CEO & Creative Director - Lux Aeterna

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Ruth Farrar

Reader in Creative Media & Enterprise - Bath Spa University

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Tim Powell

Creative R&D Producer - MyWorld

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Tom Livingstone

Research Fellow - UWE

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