MyWorld’s innovation investment provides funding to businesses across the creative technology sector enabling them to develop their offerings with reduced risk, ultimately facilitating the creation of new products ahead of the emerging market.
This innovation investment is accessible through a series of funding calls, facilitated by collaborations between industry and academia, which allow businesses to win access to risk financing to develop new products, prototypes and processes. This enables those businesses engaging in MyWorld innovation investment to develop real-world commercial use cases that have the potential to scale and attract investment. They are further supported with mentoring and training, developing the skills of the existing workforce whilst educating the next and having access to the latest research facilities to ensure they are able to accelerate development and lead the market through their research and development (R&D).
People involved

Christabelle Whyte
Programme Manager - Digital Catapult

Christina Constantinou
Innovation Coordinator - Digital Catapult

Danielle Rose
Network Producer - Watershed

Emma Boulton
Producer - Watershed

Furaha Asani
Research Lead - Watershed

Ilaria Catalano
Innovation Delivery Manager - Digital Catapult

Isabel Tuxworth-Twist
Innovation Delivery Manager - Digital Catapult

Jenn Blackwood
Innovation Delivery Manager - Digital Catapult

Jo Lansdowne
Executive Producer, Pervasive Media Studio - Watershed

Martin O’Leary
Creative Technologist - Watershed

Nicola Price
Strategic Partnerships & Industry Engagement Manager - Digital Catapult

Nitika Raja
Project Manager - Digital Catapult

Sarah Addezio
Innovation Partner - Digital Catapult

Vanessa Bellaar Spruijt
Producer - Watershed