The demand for increased qualities and quantities of visual content is growing daily and this is creating both tensions and synergies between available network capacity and the required video bit rate. Innovation in communications technologies for media content distribution is thus critical to this project. Specifically, 5G and beyond (6G) will drastically transform media distribution and usage. For example, the average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90% of all 5G traffic.
Network operators, content creators and service providers all need to transmit the highest quality video at the lowest bit rate. This can only be achieved through the optimisation of network architectures for visual content and through the exploitation of perceptual redundancy to enable video compression. And it is these areas in which MyWorld’s perceptually optimised delivery and interactivity research is focused.
“Using Amazon research funding, MyWorld researchers have developed pioneering AI models that can be used to improve media quality detection precision, reduce manual verification and strengthen automated monitoring across live events and video-on-demand content. Amazon Prime Video continues to collaborate with University of Bristol on joint research initiatives.”
– Amazon Prime Video
Research Lead: Dimitra Simeonidou
Dimitra Simeonidou is a Full Professor at the University of Bristol, the Co-Director of the University’s Institute of Digital Futures and the Director of Smart Internet Lab. Her research is focusing in the fields of high performance networks, programmable networks, wireless-optical convergence, 5G and smart city infrastructures. She is increasingly working with Social Sciences on topics of digital transformation for the society and businesses. Dimitra has been the Technical Architect and the CTO of the smart city project Bristol Is Open. She is currently leading the Bristol City/Region 5G urban pilots. She is the author and co-author of over 500 publications, numerous patents and several major contributions to standards.