Research

MyWorld’s research focus enables us to embed research and development (R&D) culture at scale, across the creative technology sector, extending horizons and reducing risks.

Ideas development can consume 20% of effort in a small business and major challenges exist for businesses of all sizes preventing them from investing in, and benefiting from, R&D. MyWorld’s university partners provide R&D expertise and facilities that companies can easily engage with, creating a unique co-development environment that would otherwise be impossible, allowing innovation-led growth for all the businesses engaging in our network. 

MyWorld’s research is focused around the highly inter-related areas of content creation, capture delivery and consumption – the Creative Continuum. This focus allows us to drive innovation across all stages of the content lifecycle. Each of the MyWorld research focus areas detailed below explore the different stages of the Creative Continuum through integrated academic-industry collaborations by world-leading organisations, in an established collaborative R&D network. This generates new knowledge and confidence to exploit technical advances, allowing companies to access knowledge, lead innovation and create and maintain a competitive advantage in their industry.