265
academic outputs
27
international
partnerships
52
university-industry
collaborations
26
awards, prizes,
prestigious lectures
MyWorld’s research focus enables us to embed research and development (R&D) culture at scale, across the creative technology sector, extending horizons and reducing risks.
MyWorld provides R&D expertise and facilities that companies can easily engage with, creating a unique co-development environment that would otherwise be impossible.
Our research is focused around the highly inter-related areas of content creation, capture delivery and consumption – the Creative Continuum. This focus allows us to drive innovation across all stages of the content lifecycle.
Research areas
Intelligent Content Creation and Production
Tackling challenges in content capture for the next generation of visual media
Perceptually Optimised Delivery and Interactivity
Solving challenges of media delivery through network designs
Audience Insights
Developing tools to better understand audience engagement
Fair Creative Economies
Investigating new business models and forms of governance for a sectoral shift
