Challenge
The rapid development of generative AI is challenging many industries in ways that feel both ground-breaking and unsettling. The creative industries are in a period of technical uncertainty, with many organisations unsure of how they should be using these tools, if at all. Lux Aeterna, an award-winning, Bristol-based VFX company, are amongst many whose practise is affected by such emerging technologies.
Approach
Working with MyWorld and its facilities, Lux Aeterna created a short film, RENO, while experimenting with how emerging technologies can be used practically, efficiently, legally, and ethically within their workflow. In partnership with Dr Cobus Jooste, Intellectual Property Law expert at the University of the West of England, the team will publish a report on the legal and ethical implications of using these tools, sharing knowledge with creative practitioners, academics, and policy makers.
Result
Since the start of the project, the RENO team have spoken at many influential events, including AI panels at Westminster Forum, The Department for Science, Innovation and Technology, and the British Film Institute. Across these events, the team has shared their early findings with over 1500 industry practitioners, policy makers and invited audience members, continuing this essential knowledge sharing and an open research culture.
“These tools have sprung onto the creative industries very rapidly, so every creative organisation is trying to figure out what it means for them, how they should be using them, if they should be using them. This tries to get to the bottom of a lot of those questions.”