Successful projects will receive up to £50,000 in funding and will be supported by a tailored programme of technical and business support and mentoring delivered by Digital Catapult and industry challenge partners, Amazon Web Services (AWS) and BBC R&D.

The second and final MyWorld Challenge Call delivered in partnership with Digital Catapult, titled 'Amplifying Imagination - AI in the Creative Industries' is now live.

The Call offers a 16-week acceleration programme targeted at developers, creative studios, startups, and scaleups.

Companies in the creative industries can receive £50,000 in funding to enhance the integration, advancement, or innovative application of Artificial Intelligence (AI) solutions that optimise creative approaches and processes.

This is an exciting opportunity for companies in the creative industries to become part of the MyWorld programme.

Amplifying Imagination

We seek projects that aspire to create new products, processes, services or innovative experimental prototypes exploring innovative Artificial Intelligence (AI) solutions optimising creative approaches or processes, specifically addressing industry challenges related to the capture, creation, delivery, or evaluation of experiences.

The following are examples of challenges you may wish to develop a project around, but this list is intended to be inspirational, not exhaustive:

  • The exploration of assistant technologies to enable creatives to achieve things they would otherwise be unable to.
  • Adaptation of existing, or creation of new, AI models that directly respond to a challenge in the creative sector.
  • Analysis and interpretation of large data sets to provide insights into creative experiences.
  • Automation of routine tasks - potentially freeing up creative professionals to be more exploratory or productive.
  • Exploring the intersection of adaptive and responsive audience experience and the audience themselves.


Whilst the programme encompasses the full spectrum of AI in the creative industries, we have pinpointed specific challenges in collaboration with our industry partners, Amazon Web Services (AWS) and the BBC. Additionally, an Open Challenge is presented, inviting businesses to apply with areas of research and development (R&D) that align with their roadmap.

The deadline for applications is 23:59 on Monday 25 March 2024.

How to apply

For full call details, including industry partner challenges, key dates and programme benefits, please see the call brief on the Digital Catapult website.

Briefing Webinar

If you were able to join us for the live event, we hope you found it useful. If you missed out, you can watch the recording back here and access the presentation deck here.

Bookable Surgeries

If you’d like to talk through your idea, book a slot for a one-to-one meeting with the Digital Catapult team via Calendly here.

Dates available until 19th of March.

Funding partners

World-class mentorship

Support from leading industry, business and technical experts


Exclusive workshops that respond to the needs of the participants and the specific call challenge, whilst offering shared cohort learnings

Network access

Get connected to the expertise of the MyWorld and Digital Catapult partner networks.


The use of leading labs, facilitates, testbeds and resources to facilitate experimentation and growth