£22m of the funding is awarded by UK Research and Innovation (UKRI) under the second wave of its flagship Strength in Places Fund. It follows MyWorld’s successful bid under the first wave of the Strength in Places Fund in 2020.
Together, MyWorld and media.cymru are set to bring even greater focus to the thriving creative industry sector in the neighbouring regions of Bristol/Bath and Cardiff, driving innovation and inclusive, sustainable economic growth.
media.cymru brings together 24 organisations from across the Cardiff Capital Region, who include partners working in education, broadcasting, technology, media production and local leadership.
Responding to the advances made in remote and virtual production during the COVID-19 pandemic, media.cymru will invest in the Cardiff Capital Region’s digital infrastructure, focusing on emerging technologies, increasing small businesses’ capacity for innovation and addressing skills needs.
The five-year programme, due to start in 2022, will provide R&D support to businesses so they can find commercial opportunities with new products, services and experiences.
Professor Justin Lewis, media.cymru’s Director from Cardiff University’s School of Journalism, Media and Culture, said: “After the devastating impact of COVID-19, the need for digital innovation in the creative sector has never been more critical. So, we are delighted to have received this government funding provided through UK Research and Innovation’s flagship Strength in Places Fund.
“The media.cymru programme focuses on making the Cardiff Capital Region a global hub for media innovation. It will give SMEs and start-ups working in this exciting area opportunities to collaborate and innovate, building on an integral part of the economy. We aim to support the development of a world-class media sector in Wales that inspires the world.”
MyWorld very much look forward to collaborating with media.cymru to bring our shared ambitions for the creative industries to life.