Launched in April 2021, MyWorld is the flagship for the creative sector and is part of a UK-wide exploration into devolved research and development funding.
Our Delivery Partners
MyWorld offers the potential to create synergy across the technological and creative landscape, capitalising on the strengths across our industries and universities to embed a culture of R&D in businesses of all sizes.
Bringing academia and industry together
The UK is a significant player in the global creative sector and Bristol and Bath’s creative-technology cluster plays an important part in this success, employing some 30,000 people in 5,800 businesses, and is recognised as ‘being globally significant’, generating £1.7bn gross value added (Techspark, 2017). Many of our organisations are either SMEs (small and medium-sized enterprises) or micro-businesses with often only four to five employees, and they are often constrained by short planning horizons and limited resources.
Bath and Bristol’s universities are at the forefront of research across the creative sector, spanning the disciplines of engineering, science and art with expertise across content acquisition, storytelling, immersive formats, audience understanding, media networks and content delivery. They are tackling the challenges and exploiting the opportunities that will create the experiences of the future.
Together MyWorld’s delivery partners will create a unique, world-leading cross-sector consortium to deliver pioneering research and development-led projects.