The MyWorld Observatory focuses on the impact and legacy of MyWorld across business, society, industry and the public.
Through the research and creation of robust, low-carbon, high-inclusion, high-democracy alternatives to existing practices within the creative industries. The MyWorld Observatory is seeking to ensure we don’t just change the industry and region from an innovation standpoint but from a societal and ethical one as well.
The MyWorld Observatory is ensuring that the impact in the region feels tangible to those who live, work and play here and invites communities to have the opportunities to feed into, respond to and shape MyWorld’s work so that it reflects them and their lives. As well as this, the Observatory connects MyWorld activities to the commercial marketplace, to effectively exploit new products and engage new partners.
All of MyWorld’s activities are monitored by the Observatory to enable real-time, strategic development and iteration based on internal data, global trends and horizon scanning providing insight into future industry movements, challenges and opportunities.
People involved

Adrienne Noonan
Associate Head of Department, Art and Design - UWE

Amy Spencer
PDRA - Bath Spa University

Ana Levordashka
PDRA - University of Bath

Angeliki Katsenou
Senior Lecturer in Networked Media - University of Bristol

Dimitra Simeonidou
Professor and Director of Smart Internet Lab - University of Bristol

Charlotte Butler
PhD - University of Bath

Charlotte Geeves
Executive Director - Bristol Old Vic

Christabelle Whyte
Programme Manager - Digital Catapult

Christina Constantinou
Innovation Coordinator - Digital Catapult

Crispian Morris
PhD - University of Bristol

Dan Efergan
Creative Director, Innovation - Aardman Animations

Danaë Stanton Fraser
Professor of Human Computer Interaction - University of Bath

Danielle Rose
Network Producer - Watershed

Drew MacQuarrie
Lecturer, Department of Computer Sciences - University of Bristol

Chen Feng
PhD - University of Bristol

Eleanor Field
Digital Producer - Bristol Old Vic

Emma Boulton
Producer - Watershed

Aaron Zhang
Lecturer in Visual Communications - University of Bristol

Felix Carter
PDRA - University of Bristol

Furaha Asani
Research Lead - Watershed

Adrian Azzarelli
Doctoral Researcher - University of Bristol

Giles Chiplin
Head of Digital Publishing - Bristol Old Vic

Graham Thomas
Head of Applied Research, Production - BBC

Ho Man Kwan
PhD student - University of Bristol

Iain Gilchrist
Professor of Neuropsychology - University of Bristol

Adam Hartshorne
PDRA - University of Bath

Ilaria Catalano
Innovation Delivery Manager - Digital Catapult

Ildi Fogel
Project Coordinator, Smart Internet Lab - University of Bristol

Isabel Potter
PhD - Bath Spa University

Isabel Tuxworth-Twist
Innovation Delivery Manager - Digital Catapult

James Pollock
Immersive Media Designer - Lux Aeterna

Jenn Blackwood
Innovation Delivery Manager - Digital Catapult

Jo Gildersleve
Project Manager - University of Bristol

Jo Lansdowne
Executive Producer, Pervasive Media Studio - Watershed

Siyuan Gou
PhD - University of Bath

Ge Gao
Postdoctoral Research Associate in Visual Communications - University of Bristol

Kate Pullinger
Professor of Creative Writing and Digital Media- Bath Spa University

Kirsten Cater
Professor, Department of Computer Science - University of Bristol

Lorna Probert
Head of Interactive Production - Aardman Animations

Mandy Rose
Professor, Documentary and Digital Cultures - UWE

Marina De Vos
Director of Training at ART-AI - University of Bath

Martin O’Leary
Creative Technologist - Watershed

David Bull
MyWorld Programme Director. Professor of Signal Processing - University of Bristol

Jakub Nawala
PDRA - University of Bristol

Mike Richardson
PDRA - University of Bath

Nancy Medina
Artistic Director - Bristol Old Vic

Naomi Smyth
Creative Technologist - Bath Spa University

Anderson Bravalheri
Senior Research Associate Smart Internet Lab - University of Bristol

Neill Campbell
Professor, Department of Computer Science - University of Bath

Nicola Price
Strategic Partnerships & Industry Engagement Manager - Digital Catapult

Nitika Raja
Project Manager - Digital Catapult

Obed Samano Abonce
PDRA - University of Bristol

Pui Anantrasirichai
Senior Lecturer, Department of Computer Science - University of Bristol

Rachel Pownall
Innovation Manager for MyWorld - Bath Spa University

Rob Hifle
CEO & Creative Director - Lux Aeterna

Ruth Farrar
Reader in Creative Media & Enterprise - Bath Spa University

Sarah Addezio
Innovation Partner - Digital Catapult

Murray Evans
Systems Engineer - University of Bath

Justin Worsey
PDRA - University of Bristol

Tim Powell
Creative R&D Producer - MyWorld

Tom Livingstone
Research Fellow - UWE

Vanessa Bellaar Spruijt
Producer - Watershed

Wenbin Li
Assistant Professor - University of Bath

Xinyi Wang
PhD student Visual Information Laboratory - University of Bristol

Yuxuan Jiang
PhD student - University of Bristol

Zhaozhou Wu
PhD - University of Bristol

Zihao Qi
PhD student, Bristol Vision Institute - University of Bristol