The MyWorld Observatory focuses on the impact and legacy of MyWorld across business, society, industry and the public. 

Through the research and creation of robust, low-carbon, high-inclusion, high-democracy alternatives to existing practices within the creative industries. The MyWorld Observatory is seeking to ensure we don’t just change the industry and region from an innovation standpoint but from a societal and ethical one as well.

The MyWorld Observatory is ensuring that the impact in the region feels tangible to those who live, work and play here and invites communities to have the opportunities to feed into, respond to and shape MyWorld’s work so that it reflects them and their lives.  As well as this, the Observatory connects MyWorld activities to the commercial marketplace, to effectively exploit new products and engage new partners. 

All of MyWorld’s activities are monitored by the Observatory to enable real-time, strategic development and iteration based on internal data, global trends and horizon scanning providing insight into future industry movements, challenges and opportunities. 

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People involved

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Adrienne Noonan

Associate Head of Department, Art and Design - UWE

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Amy Spencer

PDRA - Bath Spa University

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Ana Levordashka

PDRA - University of Bath

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Angeliki Katsenou

Senior Lecturer in Networked Media - University of Bristol

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Dimitra Simeonidou

Professor and Director of Smart Internet Lab - University of Bristol

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Charlotte Butler

PhD - University of Bath

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Charlotte Geeves

Executive Director - Bristol Old Vic

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Christabelle Whyte

Programme Manager - Digital Catapult

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Christina Constantinou

Innovation Coordinator - Digital Catapult

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Crispian Morris

PhD - University of Bristol

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Dan Efergan

Creative Director, Innovation - Aardman Animations

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Danaë Stanton Fraser

Professor of Human Computer Interaction - University of Bath

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Danielle Rose

Network Producer - Watershed

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Drew MacQuarrie

Lecturer, Department of Computer Sciences - University of Bristol

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Chen Feng

PhD - University of Bristol

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Eleanor Field

Digital Producer - Bristol Old Vic

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Emma Boulton

Producer - Watershed

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Aaron Zhang

Lecturer in Visual Communications - University of Bristol

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Felix Carter

PDRA - University of Bristol

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Furaha Asani

Research Lead - Watershed

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Adrian Azzarelli

Doctoral Researcher - University of Bristol

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Giles Chiplin

Head of Digital Publishing - Bristol Old Vic

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Graham Thomas

Head of Applied Research, Production - BBC

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Ho Man Kwan

PhD student - University of Bristol

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Iain Gilchrist

Professor of Neuropsychology - University of Bristol

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Adam Hartshorne

PDRA - University of Bath

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Ilaria Catalano

Innovation Delivery Manager - Digital Catapult

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Ildi Fogel

Project Coordinator, Smart Internet Lab - University of Bristol

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Isabel Potter

PhD - Bath Spa University

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Isabel Tuxworth-Twist

Innovation Delivery Manager - Digital Catapult

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James Pollock

Immersive Media Designer - Lux Aeterna

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Jenn Blackwood

Innovation Delivery Manager - Digital Catapult

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Jo Gildersleve

Project Manager - University of Bristol

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Jo Lansdowne

Executive Producer, Pervasive Media Studio - Watershed

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Siyuan Gou

PhD - University of Bath

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Ge Gao

Postdoctoral Research Associate in Visual Communications - University of Bristol

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Kate Pullinger

Professor of Creative Writing and Digital Media- Bath Spa University

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Kirsten Cater

Professor, Department of Computer Science - University of Bristol

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Lorna Probert

Head of Interactive Production - Aardman Animations

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Mandy Rose

Professor, Documentary and Digital Cultures - UWE

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Marina De Vos

Director of Training at ART-AI - University of Bath

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Martin O’Leary

Creative Technologist - Watershed

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David Bull

MyWorld Programme Director. Professor of Signal Processing - University of Bristol

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Jakub Nawala

PDRA - University of Bristol

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Mike Richardson

PDRA - University of Bath

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Nancy Medina

Artistic Director - Bristol Old Vic

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Naomi Smyth

Creative Technologist - Bath Spa University

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Anderson Bravalheri

Senior Research Associate Smart Internet Lab - University of Bristol

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Neill Campbell

Professor, Department of Computer Science - University of Bath

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Nicola Price

Strategic Partnerships & Industry Engagement Manager - Digital Catapult

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Nitika Raja

Project Manager - Digital Catapult

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Obed Samano Abonce

PDRA - University of Bristol

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Pui Anantrasirichai

Senior Lecturer, Department of Computer Science - University of Bristol

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Rachel Pownall

Innovation Manager for MyWorld - Bath Spa University

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Rob Hifle

CEO & Creative Director - Lux Aeterna

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Ruth Farrar

Reader in Creative Media & Enterprise - Bath Spa University

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Sarah Addezio

Innovation Partner - Digital Catapult

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Murray Evans

Systems Engineer - University of Bath

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Justin Worsey

PDRA - University of Bristol

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Tim Powell

Creative R&D Producer - MyWorld

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Tom Livingstone

Research Fellow - UWE

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Vanessa Bellaar Spruijt

Producer - Watershed

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Wenbin Li

Assistant Professor - University of Bath

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Xinyi Wang

PhD student Visual Information Laboratory - University of Bristol

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Yuxuan Jiang

PhD student - University of Bristol

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Zhaozhou Wu

PhD - University of Bristol

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Zihao Qi

PhD student, Bristol Vision Institute - University of Bristol